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Microsoft Research Video 104766: Blink: The Power of Thinking Without Thinking

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Microsoft Research Video 104766: Blink: The Power of Thinking Without Thinking


Published January 21, 2005


How do we make decisions – good and bad – and why are some people so much better at it than others? Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Gladwell reveals how we can become better decision makers – in our homes, our offices, and in everyday life. Never again will you think about thinking the same way.

©2005 Microsoft Corporation. All rights reserved.


Run time 00:55:49
Producer Microsoft Research
Language English

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